CEO Blog

15 August 2019

Written by Ravindra Bhagwanani on . Posted in Archives


Apparently on a trial basis for the time being, British Airways is currently offering award flights in its Executive Club within Europe both in Economy and Business Class with an additional tax payment of 1 EUR/GBP per sector only – but against the redemption of a higher mileage amount. Compared to the base offer with a payment of 21/31 EUR per sector in Economy/Business Class, an additional 3,500/5,000 miles is required to bring this payment down. This translates into a poor redemption value of less than 0.6 EUR cents per mile – making this offer a non-starter, unless you are really a mileage billionaire without any cash left in your pocket. The real issue of the program remains though the horrendous surcharges it applies on redemption flights on long-haul flights, such as 430 Euro for a one-way flight in Business Class from London to Tokyo.