CEO Blog

15 January 2020

Written by Ravindra Bhagwanani on . Posted in News


Brussels Airlines apparently does not much luck when it comes to Frequent Flyer Programs. It stopped its former program Privilege in late 2009 and merged it into Miles & More. They soon found out this program did not really fit the majority of its customers and introduced LOOP, a program that provided increased flexibility. But that will now be discontinued on January, 31, too – with the argument that Miles & More has developed further in the meantime. This is not entirely wrong, but it continues not to be an option for the infrequent flyer, who collects a few hundreds of miles per flight, which expire after three years – long before having collected the 35,000 miles required for an award flight within Europe. LOOP points can still be redeemed until January, 31, 2021. Points not used until then will expire, meaning notably that they can’t be carried over neither to Miles & More, nor to the Eurowings program Boomerang Club. Will we still witness a third program attempt by Brussels Airlines? Not this year, but maybe before the end of this decade.