CEO Blog

15 January 2021

Written by Ravindra Bhagwanani on . Posted in Archives

Programs in Korea or Japan are not immune to program devaluations, the difference is they always provide huge advance notices to members for the slightest cutbacks. That’s also what Korean Air did when they announced in December 2019 quite a massive increase of award prices, notably on its partner airlines, to come into effect in its SkyPass program in April 2021. But this change has now been postponed until April 01, 2023 – as customers haven’t had sufficient opportunity to burn their miles since the initial announcement, given the events nobody could predict at that time. Let’s hope such customer orientation will also prevail when Korean Air merges with its rival Asiana Airlines and that the interests of frequent flyers of both programs will be well taken into consideration.