CEO Blog

15 May 2017

Written by Ravindra Bhagwanani on . Posted in Archives


Everybody was expecting the major earthquake at the US West Coast – but then it happened in Eastern Canada. Air Canada announced that it would leave the Aeroplan program (which used to be its FFP, but is now completely separated from Air Canada) and launch (again) an own program instead. All this will only happen once the current contract with Aimia, the operator of the Aeroplan program, expires on June 29, 2020 and as such, no details are known yet except for the fact that Aeroplan members will continue to be able to redeem their points on Air Canada flights afterwards (but not on Star partners since the new Air Canada program will then become the Star program). This is likely to put an end to the misunderstood conception of spinning off Frequent Flyer Programs in the industry – alternative facts mainly pushed by Aimia to justify its existence…