CEO Blog

15 May 2018

Written by Ravindra Bhagwanani on . Posted in News


When a giant is born, there is always a risk that the customer gets forgotten. Members of Marriott Rewards and Starwood Preferred Guest are therefore likely to be very relieved to realise that this won’t be the case with the merger of the two programs (and the one of Ritz Carlton Rewards). In August, the programs will basically be merged, but maintain their individual names for now, before they will be unified under a common name in 2019. While losers can always be found in such moments, too, the announcement generally combined the strengths of both programs: the generosity of Marriott Rewards (in particular for clients preferring Frequent Flyer miles) and the elite program of SPG. Outstanding SPG points will be multiplied by three in August in order to bring their values in line with the new common program which is based on the Marriott Rewards currency value. The mutual, limited recognition of elite status between Starwood Preferred Guest and the Frequent Flyer Programs of Delta, Emirates and China Eastern will be terminated, however. At the moment, it appears the United/Marriott partnership will continue as no announcement to the contrary has been released.