CEO Blog

15 November 2019

Written by Ravindra Bhagwanani on . Posted in News

 

LH

After the failed switch to a revenue basis by applying a too low earn rate factor, which has since then been partially corrected on a promotional basis, Miles & More will also adjust the recognition side of the program as of 2021. The introduction of a simplified status points system is nothing bad per se and follows closely the idea of Air France KLM. Required qualification efforts will roughly remain equal to today, although deviations might occur depending on one’s exact profile. But this obviously means that the program has missed a great opportunity to make the program more relevant since the qualification thresholds of Miles & More are today among the highest in the industry. A new major restriction will though be that half of all required status points will need to be collected on the Lufthansa Group/Miles & More core airlines. The duration of the status will be cut to one year (as in most other programs) and a new lifetime elite status will be introduced. To become a lifetime Senator member, you’d need to earn 10,000 status points on the Lufthansa Group/Miles & More core airlines – what corresponds for instance to 667 long-haul segments in Economy Class – and to be a Senator or HON Circle member for ten consecutive years… The best news is though probably that their weird system of status stars – which had no other purpose than serving the egos of members as there were no benefits attached – will be buried as part of the makeover. Star points will thereby be converted into qualifying points in order to count towards life status and customers having earned four or five stars by the end of 2020 will be awarded lifetime Senator status straight away.