CEO Blog

15 September 2020

Written by Ravindra Bhagwanani on . Posted in Archives

The Virgin Atlantic program plans to relaunch into a wider loyalty program for the entire Virgin group, although this has been delayed, Flying Club members are still entitled to an interesting innovation in the current program – which is most likely to make it into the new program as well since it is introduced during this transition period: Redemption flights on Virgin Atlantic now earn tier points, hence providing members some ease to reach the next membership level. In each cabin, the number of points earned is the same as in the lowest fare class for paid tickets. Such feature already exists in some hotel programs for hotel award stays, but is unheard of in Frequent Flyer Programs for award flights paid in full by miles.