CEO Blog

16 November 2020

Written by Ravindra Bhagwanani on . Posted in Archives

If all airlines got the government support as carriers in Latin America during the Covid crisis (i.e. virtually none), Alitalia wouldn’t be the only airline out of business by now. In spite of these huge challenges, LATAM is poised to get stronger and increase its market share. Not only did it implement its new partnership with Delta at the beginning of the crisis (and subsequently left oneworld), but has also introduced new FFP partnerships in its LatamPass program with fellow Brazilian carrier Azul and with AeroMexico, the latter being partially owned by Delta, like LATAM itself. It is safe to assume that the driving strategic force behind all this is visionary Delta, building a small empire on the axe Atlanta-Mexico-São Paulo-Santiago de Chile – without hardly getting noticed by anybody.