CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives


State-owned Russian airline Aeroflot adapts its behaviour more and more to the authoritarian tendencies of the Russian system.  While Social Media could be commonly seen as a playground for personal freedom of expression, this view is not at all shared by Aeroflot. Aeroflot has emphasized that they reserve the right to delete accounts in its Frequent Flyer Program Bonus at any time should one share too a critical opinion about the airline. This has actually happened to a Russian journalist, who was even an elite status member of their program. . Even if Aeroflot’s service can usually certainly be considered among the best ones in the European market, it can always happen that something goes wrong or you may have your own opinion about the attractiveness of Bonus, which often seems to pursue the logic of preventing members as much as possible from using their miles through some unusual restrictions. So, if you wish to share such opinions within the parallel universe of Social Media, you should ensure upfront that you have nothing to lose in the Bonus universe, just in case you should suddenly become the target of the ire of the Russian bear.