One of the early unique benefits offered by Emirates was the complimentary chauffeur service for passengers travelling in Business and First Class, which since then has become an integral part of the premium experience on Emirates and other airlines. This service is still offered – but as of March 01 only in conjunction with a paid ticket. Skywards members redeeming their miles for travel on Emirates in Business or First Class or to upgrade to Business Class will no longer be eligible for this service. It remains just to be hoped that it will not become a new industry fashion to consider award passengers second class passengers, from which certain service elements can be taken away. With many frequent flyers redeeming their points for premium cabins – as that is where you can still achieve the best value of Frequent Flyer Programs – it would further undermine the general interest in the programs if such punitive measures became the new standard.