CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives


British Airways’ Executive Club has not only started a partnership with yet another hotel booking platform, but also offers it in an interesting tweak. Members booking through can choose to earn either 6 miles per GBP spent – what is considerably higher to the other FFP partnerships of – or only half of that rate, but double dip with the loyalty program of, Rewards. With the latter offering one free night per 10 paid nights, it is fairly rewarding and doing with less British Airways miles represents therefore certainly a better value for regular hotel guests.