CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives


Non-air redemptions certainly provide limited value in most FFPs – but exceptions confirm the rule here, too: Japan Airlines provides actually a fairly decent value for such redemptions in its JAL Mileage Bank, at least compared to other programs. And it has now extended that option to its partner Stay Japan, a platform for rental vacations in Japan. 10,000 miles can be redeemed for a 11,000 JPY voucher. At least if redeemed properly, air redemptions still offer a superior value in general, but given the rather strict expiry policy in the program, this option is not so much a move of desperation as it would be in other programs!