CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives


Recently, Alaska Airlines admitted that it still struggled financially with its transcontinental routes, a late result of the take-over of Virgin America. They are now more than willing to change that by offering a long double miles campaign – available until the end of the year – in its Mileage Plan program. The campaign is relevant on all flights between California and East Coast cities, from Boston to Fort Lauderdale. This campaign is appealing because Mileage Plan is now the largest program in the US still operating on a mileage basis. If you combine this with all the other advantages of the program such as; the mostly generous structure, or the amazing network of partner airlines making the program highly relevant for overseas members, Alaska Airlines should indeed be considered as one of the best options on these routes for the rest of 2019!