CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives

IG

As part of its program redesign, Air Italy now offers its two elite levels in its @MyAirItaly Club also for sale, at 200 EUR per year for the Silver level and 500 EUR at the Gold level. Although it uses the Avios currency as the programs of the IAG members (British Airways, Iberia etc.) and is partially owned by Qatar Airways, the elite benefits are limited to Air Italy flights. If you are a frequent flyer on Air Italy, the benefits can certainly be interesting and worthwhile – but in that case you’d probably qualify for it anyway through your normal flight activity without the need to pay extra for the status. So unless you’d like to bet that the benefits will be extended to the oneworld alliance (or at least to some of its partners) – for which there are no real indications – the offer might not be worth picking up.