CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives

AZ

While Milan’s Linate airport – the one closest to the city centre – is closed for renovation work until October 27, Alitalia ensures that we don’t really miss it: Not only has it relocated many of its flights to the two other airports in the region, to Milan’s main airport Malpensa and to Bergamo, but MilleMiglia members also earn double miles on all flights to/from these airports on the short- and medium-haul network during the closure of Linate or enjoy award flights at a 20% discount. Also flights to Rome are subject to the higher accrual table, which usually applies to flights from Linate. Moreover, various non-air partners offer additional benefits, most notably car rental company Maggiore, offering 3,000 bonus miles for any rental of at least two days at the two airports, plus a complimentary refill of the tank. But if you have expected, that train company Trenitalia would use this opportunity to aggressively convince travellers that they are the most convenient travel option between the two biggest Italian cities, you are wrong. Not a single word about it since they are the leading force in the latest take-over plans of Alitalia in the never-ending saga of the Alitalia rescue. So, if they ran a simple double points promotion in their CartaFRECCIA program, there would probably nothing be left to be rescued…