CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives


It doesn’t happen very often that an airline halts its FFP as a strategic decision. But that is exactly what HK Express announced on the very day when its take-over by Cathay Pacific cleared the last administrative hurdle. Once started with big ambitions, reward-U will end on August 20. Members can still redeem their points until the end of the year under the current conditions or convert them at a ratio of 8-to-1 into miles of Cathay’s Asia Miles program in the fourth quarter. In the latter, HK Express is now also already a redemption partner, but it seems unlikely that the partnership will be extended to the accrual side.