CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives


Car sharing platform Turo – a concept similar to what Airbnb does for accommodation – has now entered its first FFP partnership with Southwest Airlines’ Rapid Rewards program. Members earn 2,000 points for their first rental of minimum 50 USD as well as 500 points for any subsequent rental. Renting out its car for the first time earns 10,000 points. The partnership is currently positioned as promotion running until October 15 only and points earning are capped at 30,000 points during that period. Let’s hope the promotion will be successful for both sides and become a permanent program feature, encouraging Turo to team up also with more FFPs, much like Airbnb did. By the way, Airbnb recently started another FFP partnership with a mainline program in the form of British Airways’ Executive Club, where the highest earn rate of all its partnerships applies (3 miles per EUR/GBP).