CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives

IA

The concept of Frequent Flyer Programs continues its global triumph and now also lands for the first time at Iraqi Airways. Whether the program will really become relevant for the frequent traveller community might be questionable, but it can be assumed that it will soon at least change its name: While Delta, alongside with American and United, is still focused on fighting the three big Gulf carriers at a political level, it should rather have looked at the real threat, the much smaller Iraqi Airways: The latter has elected to call its FFP SkyMiles, basically not caring that Delta registered that name as trademark a long time ago. As the US helped to put the new law system in place in Iraq, this might not last for too long though – provided Delta becomes aware of it at all in first place.