CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives

G3

While not too much good news has reached us from Brazil as of lately between Avianca Brasil and a weird President, not everything is actually bad: Gol’s program Smiles definitely helps to save the reputation by its latest initiative. Already featuring one of the most diverse and interesting global partner networks of any program, including airlines such as Delta, Air Canada, Air France KLM, TAP Air Portugal, Emirates, Qatar Airways or Korean Air, it has now not only added South African as another full accrual and redemption partner, but perhaps even more interestingly several smaller African carriers as redemption partners only. They include Ethiopian Airlines, TAAG (Angola) and Royal Air Maroc. Those carriers have all in common that they serve São Paolo, making Smiles hence clearly the best option among Brazilian programs to reach the African continent from Brazil, but potentially also from elsewhere. Spanish airline Air Europa is another new redemption-only partner.