CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives

UAUnited will change the elite qualification in MileagePlus as of 2020 to a full revenue basis, whereby members need to spend 5,000, 10,000, 15,000 and 24,000 USD per year on United to qualify for the different elite levels. These levels are ca. 20% lower when flying at least 12, 24, 36 or 54 segments on United. Using the co-branded credit card by Chase can contribute a maximum of 1,000 points towards these thresholds by spending 24,000 USD per year, making the product much less attractive. Flights on qualifying partner airlines are taken into account by dividing the number of redeemable miles earned by 6 (by 5 for United’s closest partners, such as Lufthansa, ANA and Air Canada). A minimum of four flight segments on United is required in any case, as previously. For the majority of customers, it should therefore be expected that qualification becomes slightly more difficult. A more positive move is the elimination of the rigid regional and global upgrade certificates for Platinum members and above as part of their elite benefits, in favour of a new currency called PlusPoints, which they can exchange for such upgrades on United, but in a much more flexible way. For instance, you may now combine regional upgrades to use them as a global upgrade. And whatever pattern you may think of, you are at least as well off with the new system as with the old one.