CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives


The Far East tends to have some rather generous FFPs, but this usually comes at the price of a restrictive expiry policy. While most major programs in other markets now apply a non-expiry rule at least for active members, this has so far not yet been the case with the major programs in the Far East. Asia Miles‘ initiative to stop mileage expiry for miles accrued as of 01 January for members with an account activity every 18 months is therefore a very welcome development. Even for international members, it should not be too difficult to meet that condition given the large partner network. It remains to be seen how big the pressure will effect other airlines in the region – from Japan Airlines to Singapore Airlines – to follow the example of Asia Miles.