CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives


Air France/KLM and Qantas have started a full reciprocal earn/burn partnership in their programs Flying Blue and Frequent Flyer. This partnership beyond alliance boundaries makes a lot of sense as it helps both programs to overcome gaps in their coverage. For Flying Blue members, it used to be a bit tricky to get Down Under since the program had only Asian partners such as China Southern or China Airlines, which are clear second choices for flights from Europe to Australia – compared to the larger Southeastern Asian or the Gulf carriers represented in the other alliances. Since the respective demise of Malév and Air Berlin, Qantas has clearly been lacking travel options within Central Europe since all its other European partners from S7 Airlines to Iberia really locate at the edges of Europe. A welcome value addition for members of both programs!