CEO Blog

Written by Ravindra Bhagwanani on . Posted in News


Alaska Airlines finds more and more followers for its Mileage Plan thanks to the large network of international airline partners – spanning from LATAM to British Airways, Emirates and Singapore Airlines – on which generous bonuses in premium cabins are earned. Frequent flyers can also qualify for elite membership solely by flying on these airlines and earn an additional mileage bonus of up to 125%. But between March 01 and December 31, the program also addresses its price sensitive travellers: Travelling on a long-haul flight to/from North America earns at least 5,000 miles per sector. As an Economy Class flight between New York and London on British Airways, as example, would usually earn between 865 and 3,458 miles, this represents a significant uptake, especially at the lowest fares. These additional miles making up the difference to 5,000 miles are though non-qualifying miles. A registration for this promotion is not required. With the announcement that Alaska Airlines is to join oneworld in mid 2021, it needs though to be kept a close eye on what will happen to that generous program proposition.