CEO Blog

Written by Ravindra Bhagwanani on . Posted in News

Indian low cost carrier Indigo was expected to launch a Frequent Flyer Program – and it launched 6E Rewards (6E is their IATA 2-letter code). In the FAQ section on its website, it acknowledges the main shortcoming “The 6E Rewards Program is not a frequent flier program”. So ,what is it? It is simply a co-branded credit card on which cardholders earn points (at an accelerated rate for Indigo purchases), which can then be used for the payment of Indigo tickets. Certainly not the strongest loyalty proposition in the market and a missed opportunity to shake up the somewhat lethargic Indian market. Oh yes, but if you are interested in the card nevertheless, don’t get excited too quickly: It is by invitation only…