CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives

While most airlines were busy grounding most of their flights, Russian carrier Nordwind Airlines launched its first ever FFP, Nordwind Club. The program has three tier levels to serve the true frequent flyers, but also awards miles on charter flights as well as on its sister company Pegas Fly to cater for the leisure-type of travellers. However, earn and burn rates are not very transparent, making it a bit difficult to judge the attractiveness of the program. With Nordwind being based at Aeroflot’s main basis in Moscow Sheremetyevo, it remains to be seen whether this will really be enough to become a challenger to its dominating Bonus program – what should not be too difficult, given the latter’s weaknesses and limited attractiveness.