CEO Blog

Written by Ravindra Bhagwanani on . Posted in News

The doors of most hotels were hardly open when Accor was already there with an aggressive promotion to accompany the return to business: Quadruple ALL points in all their properties in Greater China, including in Taiwan and Mongolia, which were comparably little affected by the Covid outbreak. This concerns some 400 out of their 5,000 properties. The promotion is valid for stays of at least two nights until 31 August and registration is required. Excluding the brands of Ibis and below, this corresponds to an earn rate of 100 points per 10 EUR spent for base members. 100 points have a cash value of 2 EUR when redeemed in-house again, corresponding to a saving of 20%. You understand what to expect in the months to come from loyalty programs, fighting aggressively for market shares.