CEO Blog

Written by Ravindra Bhagwanani on . Posted in News

With travel activity slowly coming back, some first timid attempts to increase the value of loyalty program memberships can be observed. Next to certain promotions limited in time with their corresponding opportunistic character, other changes are more fundamental and (hopefully!) lasting. For instance, Emirates and Finnair (the latter as of 25 June) were among the first ones to remove fuel surcharges from award tickets, representing massive savings. This does not only apply to members of their own programs, but also to members of the respective partner programs. Qatar Airways on its turn has removed its crazy flat award surcharge of 25 to 75 USD per segment in its Privilege Club, representing a saving of 100 USD in Economy Class per roundtrip for a typical routing involving a connection and even 200 or 300 USD in Business and First Class respectively.