CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives

Only the elder persons among us might vaguely recall that there was some talk about easyJet launching an FFP, long time ago. While easyJet now certainly regrets not having such a tool at its disposal in order to help it to fill its planes again in the current situation, it will face another issue if ever it decides nevertheless to launch a program: The logical name for its potential program, Orange Miles, has now been picked up by Afghan carrier Kam Air for its newly launched program. But the good news is that easyJet may even get inspired by that rather refreshing program, having no points expiry, a flexible family account and a bonus for online bookings.