CEO Blog

Written by Ravindra Bhagwanani on . Posted in News

At least for some time, the life of an elite member may not be anymore what it used to be – and will question very much the value of membership and the efforts you should put into it to become or remain such a member. With traffic restarting, it now becomes clearer how airlines imagine the future. For most tier members, complimentary upgrades (particulary popular in North American programs) and lounge access are the two most valuable status benefits. Officially, nobody is cutting back on them as such, but US airlines have already warned that they may not upgrade anybody eligible even if there are seats available in order not to overload premium cabins if the rear of the plane is empty. Likewise, the lounge experience won’t be the same anymore. Capacity restrictions will be imposed, forget about open buffets and bars. Lounges remain obviously still a quiet place to work – but with frequent flyers returning to the skies first, you risk finding many airports where the public area might actually be quieter. And then you always have those special cases: While it is certainy a good idea to limit alcoholic consumption while travelling, some lounges misuse the current situation to impose limits on such consumptions. How this is really related to the pandemic remains a mystery…