CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives

Brazil is not a place for earthquakes, but last month’s announcement of the close cooperation between LATAM and Azul, including a Frequent Flyer partnership in their programs LATAM Pass and Tudo Azul, had the magnitude of a very big one. The cooperation between the number 1 and 3 airlines in Brazil is justified by the crisis of the sector resulting from Covid, but will make life especially hard for Gol and its Smiles program. As Azul’s other partnerships are with Star carriers (including the just launched partnership with Air Canada) while LATAM Pass has kept most of its former oneworld partners in spite of adding Delta, things can still become very interesting in a sense that Brazilian customers may choose either program going forward in function of which international airline partners they prefer. And the international partner network obviously also remains the strong point of Smiles.