CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives

Although several other airlines would be in the position, surprisingly nobody in India has yet managed to fill the void left by Jet Airways at the loyalty level. While its former JetPrivilege program is still around in its rebranded form of InterMiles (but can’t really be called a Frequent Flyer Program with Etihad being the only true airline partner?), especially the unparalleled airline partner network of JetPrivilege is dearly missed until today. Full-service carrier Vistara might be closest to fill that gap, but still has a long way to go: Partially owned by Singapore Airlines, Club Vistara already had partnerships with Singapore Airlines/SilkAir and United. This has now been completed by oneworld member Japan Airlines. This is obviously still ways off the former 20+ partners across the world of JetPrivilege, but the main problem is the value proposition at Club Vistara, reducing the practical relevance of these and any future partnerships to close to zero. For instance, a roundtrip redemption flight in Business Class between North America and Japan on Japan Airlines with the usual capacity restrictions costs 560,000 miles. Five-hundred-sixty thousand!