CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives

Without becoming political, one needs to recognise two achievements of Mr. Trump: Without his massive state support, there would probably not be a single airline left in the US today. And what still seemed completely unthinkable until recently will become reality in spring thanks to him: a reciprocal Frequent Flyer partnership between Etihad and El Al in their programs Etihad Guest and Matmid Club. Especially for the Matmid Club, this will represent a welcome extension of its partner network, which is traditionally one (however not the only one) weak point of the program. A partnership between El Al and Gulf Air is also in the making. But as Trump will now have more time in 2021, it remains to be seen if he will finally take care of an enhancement of the Trump Card, the loyalty program of his Trump Hotels.