CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives

The Alaska Airlines program Mileage Plan has a certain number of members abroad benefitting of the program’s super generous credits for premium travel across its wide range of airline partners. And as flights on these partner airlines also count towards reaching their elite status with another rich mileage bonus, it becomes even more interesting for frequent flyers. It is not yet entirely clear what will happen to the program when Alaska Airlines joins the oneworld alliance on March 31 – except for the fact that elite requirements will remain low, but will require a minimum of segments flown on Alaska Airlines each year. This will put elite status out of reach for many of these international members, which are admittedly not the key target group of the program. Although, a positive sign comes in form of the new accrual partnership with Qatar Airways, which is launching today (15 December) and where the generous bonuses for premium travel are maintained. So, the key questions still to understand are what the (global) redemption table will look like and what will happen to the non-oneworld airline partners in the program such as Emirates or Singapore Airlines, which are also adding value today.