CEO Blog

Written by Ravindra Bhagwanani on . Posted in News

While Norwegian received some support from the Norwegian government, which should help it to survive, albeit at much smaller scale, bad news for members of its Norwegian Reward program was just around the next corner: The program has been temporarily suspended until an undefined point (including all points accrual on Norwegian, but accrual with partners continues). When the program resumes, it is likely that a limit on the number of points you can use per booking will be introduced, this will help Norwegian to ensure a minimum of (real) cashflow. If you hold only a few points and you tend to redeem them continuously, you won’t really be impacted, but if you sit on a huge balance and you were really considering your points as cash, you will see limitations. However, if you reside in one of the many markets abandoned by the airline, which is dramatically down-sizing (not only through halting all its long-haul operations), you may not care too much since your points are, in practice, useless anyway as they can only be used as payment for Norwegian flights.