CEO Blog

Written by Ravindra Bhagwanani on . Posted in News

Virgin Group has now fully launched its new loyalty program Virgin Red – but maintains Virgin Atlantic’s Flying Club in parallel. Members need to enrol in both programs in order to receive the full benefits of both programs, however, only persons in the UK may enrol in Virgin Red. For Flying Club members nothing changes, but the integration with Virgin Red adds quite an interesting variety of new non-air rewards. Compared to other Frequent Flyer programs, the value of these non-air rewards is not catastrophic – but it remains far from the value you can reach with traditional flight awards, too.