CEO Blog

Written by Ravindra Bhagwanani on . Posted in News

Accor has just launched its long-awaited co-branded Visa card linked to its ALL program. Although, currently only available in France, but the card is quickly being rolled out to other major European markets. While the card is state-of-the-art from a technology perspective and offers some nice gimmicks, the problem is the underlying earn rate. The base card (Pulse), which can be considered as free for the first year thanks to a launch bonus available until July 27, offers an earn rate of only 2.5 points per 10 EUR spent – which translates into a cashback of 0.5% if points are redeemed with Accor. The rate increases to 0.8% and 2.0% respectively for the Explorer and Ultimate card. These two cards come with higher annual fees, which might be hard to justify even when taking into account all the associated (insurance) benefits, unless you are a real big spender and single source the card. After their first paid night, cardholders receive immediate Silver status in the ALL program (Gold status with the Ultimate card).