CEO Blog

Written by Ravindra Bhagwanani on . Posted in News

A long and interesting story will come to an end on 02 August when airBaltic will merge the coalition program PINS into its own loyalty program airBaltic Club. While the PINS program started off with a great vision, things might have turned out to be one number too big for the small carrier and things got fully confusing for customers when airBaltic itself – PINS was run by a subsidiary – launched a parallel loyalty program for its own flights a few years ago. Based on the early announcement, not much of PINS’ coalition spirit will survive as the renewed airBaltic Club will refocus on travel-related partners. Current PINS members need to actively agree to transfer their points to the airBaltic Club or risk otherwise losing them.