CEO Blog

August 14, 2020

Written by Ravindra Bhagwanani on . Posted in Archives

All the details have not yet been revealed, but Air Canada will relaunch its Aeroplan program on November 08. In a nutshell, the basic value proposition will deteriorate, whilst some new interesting elements will be introduced. Most award levels will slightly increase and accrual on Air Canada will move to a revenue basis in early 2021, but will also apply a low earn rate of 3 points per CAD, meaning that most clients will earn less points than now. On the redemption side, all fuel surcharges (incl. on partner airlines) will be scrapped, but a flat redemption fee of 39 CAD per person will be introduced for redemptions on partner airlines. Any stopovers will also be charged 5,000 miles extra. On the other side, a family account (which is not really limited to family members) will be introduced as well as, among others, new benefits for co-branded credit card holders and a new optional elite benefit called status pass. These passes can be handed to other persons, which will benefit of priority services for flights during one day, if applicable together with travel companions. In summary, the changes are certainly not black or white, but probably whiter when you reside in Canada and blacker otherwise. Given the current situation, it would have been desirable if Air Canada used the delay in the program launch to make the changes a bit whiter for everybody.