CEO Blog

15 June 2022

Written by Ravindra Bhagwanani on . Posted in News

There is never a good timing for award increases and, unless you are revenue-based on the accrual side and have fixed redemption tables, never really a justification. Even if costs increase, this reflects in higher air fares, meaning that you have to pay more to get the same number of miles. But the wisdom to push through an award increase right at the beginning of a market recovery, still pretty fragile in big parts of Asia, needs to be questioned even more. That is though exactly what Singapore Airlines is doing by putting in place an increase of all award and upgrade levels across the board in its KrisFlyer program, both for Singapore Airlines and Star Alliance flights on 05 July. Prices for the handful of independent airline partners are also going to increase in the near future. Prices increase by an average of 10%, although many Star Alliance long-haul flights in premium cabins increase by up to 20%. When history books will identify one day the losers of the current crisis and dedicate a paragraph to Singapore Airlines, the date of 05 July 2022 and what happened on that day should definitely be mentioned.