CEO Blog

15 November 2022

Written by Ravindra Bhagwanani on . Posted in News

Iberia has announced to move later this month to a revenue basis in its Iberia Plus program. After the switch, base members will earn 5 Avios per Euro spent (what is superior to the 4 miles per Euro spent at the Air France KLM and Lufthansa programs Flying Blue and Miles & More) and elite members will earn up to 8 Avios per Euro spent. British Airways has confirmed to mirror the move in 2023 in the Executive Club. While the system is straight forward, the main question is whether British Airways flights will also switch to a revenue basis for Iberia Plus members or stay on a mileage basis and vv – and likewise with the other IAG programs by Qatar Airways, Aer Lingus and Vueling since currencies can basically be moved freely between the programs. While the base accrual rate of 5 miles per Euro suggests that there will be no unilateral winners or losers with that change, some interesting opportunistic scenarios can actually open up here thanks to these flexible relationships between the different IAG programs.