CEO Blog

Written by Ravindra Bhagwanani on . Posted in News

In the meantime, Alitalia’s former program MilleMiglia continues to live on. It has self-transformed into a program around a main partner, the booking website lastminute.com, which is also the only redemption partner in the program (next to a low value proposition for Avis vouchers). But interestingly enough, the program has kept three airline partners as accrual only partners: Air France, KLM and MEA. Besides that, the program has also maintained most of the former commercial partnerships and even extended the offer considerably, with a clear focus on the Italian market. At the same time, ITA’s Volare has no partners at this point… Of course it is good news that the program has survived – but the value of miles has nothing to do anymore with previous times: While one was able to use 80,000 miles for a Transatlantic flight in Business Class not so long ago, you now receive for 86,000 miles just a voucher for flight bookings worth a mere 250 EUR.