CEO Blog

Written by Ravindra Bhagwanani on . Posted in News

First of all, we have to apologize: ITA Airways managed indeed to start its operations with a Frequent Flyer Program “in place”. Volare is a revenue-based program and for all expenses on ITA, you earn one point per EUR spent. But that is where the clarity stops. Redemption will only be offered as of March 01, 2022 and until then, it is everybody’s guess what these accrued points are worth. There is an elite program, but no details how to qualify for it – other than thanks to a large status match the program offers, including with many SkyTeam (and Alitalia’s MilleMiglia) programs. And ITA is now also member with SkyTeam and has purchased the rights to use the name Alitalia (it seems there were no other “bidders”…), what apparently leads SkyTeam to even not make the effort to update its website, where it continues to list Alitalia as member…