CEO Blog

Written by Ravindra Bhagwanani on . Posted in News

Virgin Atlantic’s Flying Club announced several changes in its Flying Club last week, which all represent improvements. If you read between the lines, they may though also be interpreted in a sense that Virgin has given up any hope to win back the former customer structure: Lowered tier thresholds for 2022, tier points for bookings of Virgin Holidays packages, the possibility for existing status customers to transfer their upgrade and companion vouchers to other members – all these are strong indications that the program gets ready for other customers than in the past as its best customers, however without really knowing where to find them. The promotion running until March 31, 2022 for 20,000 bonus miles for two roundtrips in Premium Economy or Business Class might be a last attempt to defy the destiny…