CEO Blog

Written by Ravindra Bhagwanani on . Posted in Archives

You can be forgiven if you don’t understand anymore what is going on in Italy. Alitalia’s successor ITA, a formal SkyTeam member, still doesn’t get its grips together and has not yet added any SkyTeam partner to its Volare program. But it was running a wide status match campaign including all major SkyTeam programs until they were told off by the alliance… In the meantime, Alitalia’s former program MilleMiglia is no longer operated by a company called Alitalia Loyalty, but by Italia Loyalty. And it keeps on adding – SkyTeam partners! Air Europa is the latest airline to join the program, though as accrual partner only. However, the website states that all airline partnerships run until June 30 only, with no indication what will happen afterwards. But recently MilleMiglia shared the “great news” that the validity of its program as such was extended until December 31, 2022.