Ravindras Blog

RAVINDRAS BLOG


Als Vielreisender und langjähriger Marktbeobachter hat unser Geschäftsführer, Ravindra Bhagwanani, auch persönliche Meinungen über den Markt der Kundenbindungsprogramme. Lesen Sie in seinem Blog (auf Englisch) seine Ansichten und Erfahrungen!

Und wenn Sie auf irgendetwas reagieren möchten, können Sie das gerne jederzeit über unsere Facebook-Seite tun!!

Geschrieben von Ravindra Bhagwanani am in CEO Blog

Investments05 September 2017

This year has already seen two major failures of spin-off FFPs, putting a likely end to what many claimed to be the big trend a few years ago. But some elements in the spin-off model might be worth to be kept with a slightly different approach.

Geschrieben von Ravindra Bhagwanani am in CEO Blog

ME302 August 2017

Well-designed loyalty programs should manage to increase revenues, through increasing revenues with existing customers and/or through reaching out to new customers. But many programs fail to do so – and might still be considered successful.

Geschrieben von Ravindra Bhagwanani am in CEO Blog

ME328 July 2017

The three big Gulf carriers find themselves, all of a sudden, in difficult conditions, although for very different reasons. As this is new territory for at least two of them, it will be interesting to watch what this will mean for their FFPs.

Geschrieben von Ravindra Bhagwanani am in CEO Blog

LCC13 June 2017

Earlier this month, the latest low cost carrier, Level, took to the skies. It has opted to use the Iberia Plus program as loyalty product, underlining how different strategies at LCCs actually are. Its short-haul sibling Vueling, for instance, has an own program.

Geschrieben von Ravindra Bhagwanani am in CEO Blog

Beyond control31 May 2017

The best loyalty work sometimes evaporates in the blink of an eye if something goes wrong beyond the boundaries of the loyalty program as such. But is this really just fate or can (and should) businesses prepare for such situations?