Ravindras Blog

RAVINDRAS BLOG


Als Vielreisender und langjähriger Marktbeobachter hat unser Geschäftsführer, Ravindra Bhagwanani, auch persönliche Meinungen über den Markt der Kundenbindungsprogramme. Lesen Sie in seinem Blog (auf Englisch) seine Ansichten und Erfahrungen!

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Geschrieben von Ravindra Bhagwanani am in CEO Blog

Alliances

12 May 2017

Air Canada’s announcement to launch an own Frequent Flyer Program in 2020 did not come as true surprise, but marks nevertheless an important turning point in the industry. The spin-off of loyalty programs is dead. Well, it was never really alive.

Geschrieben von Ravindra Bhagwanani am in CEO Blog

Alliances

07 April 2017

The best days of airline alliances seem to be over, with other forms of cooperation models gaining importance in the airline industry. This might complicate things for frequent flyers, but doesn’t make them necessarily worse. And new challenges are on the horizon for loyalty managers.

Geschrieben von Ravindra Bhagwanani am in CEO Blog

19 January 2017

Some CRM basics might be well known. But not always they are executed by frontline staff, pointing to the huge industry issue between boardroom knowledge and delivery at customer touchpoints. A recent experience.

Geschrieben von Ravindra Bhagwanani am in CEO Blog

16 January 2017

Everybody knows that small attentions like a box of chocolate or a flower bouquet at the right time can have a great impact. Also companies can leverage the power of such soft factors to create positive customer experience, leading ultimately to loyalty.

Geschrieben von Ravindra Bhagwanani am in CEO Blog

CRM

14 November 2016

No doubt that fraud is one of the burning issues for many travel loyalty programs. But before looking into remedies, it is worth understanding what fraud is all about since there is a lot of confusion about this point, created often by self-proclaimed specialists.

Geschrieben von Ravindra Bhagwanani am in CEO Blog

CRM

28 September 2016

No doubt, loyal customers are as important to hotels as to airlines. But hotels might make it unnecessarily difficult for their customers, undermining the whole concept of traditional hotel loyalty in face of changing market conditions.