Ravindras Blog

RAVINDRAS BLOG


Als Vielreisender und langjähriger Marktbeobachter hat unser Geschäftsführer, Ravindra Bhagwanani, auch persönliche Meinungen über den Markt der Kundenbindungsprogramme. Lesen Sie in seinem Blog (auf Englisch) seine Ansichten und Erfahrungen!

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Geschrieben von Ravindra Bhagwanani am in CEO Blog

ME302 August 2017

Well-designed loyalty programs should manage to increase revenues, through increasing revenues with existing customers and/or through reaching out to new customers. But many programs fail to do so – and might still be considered successful.

Geschrieben von Ravindra Bhagwanani am in CEO Blog

ME328 July 2017

The three big Gulf carriers find themselves, all of a sudden, in difficult conditions, although for very different reasons. As this is new territory for at least two of them, it will be interesting to watch what this will mean for their FFPs.

Geschrieben von Ravindra Bhagwanani am in CEO Blog

LCC13 June 2017

Earlier this month, the latest low cost carrier, Level, took to the skies. It has opted to use the Iberia Plus program as loyalty product, underlining how different strategies at LCCs actually are. Its short-haul sibling Vueling, for instance, has an own program.

Geschrieben von Ravindra Bhagwanani am in CEO Blog

Beyond control31 May 2017

The best loyalty work sometimes evaporates in the blink of an eye if something goes wrong beyond the boundaries of the loyalty program as such. But is this really just fate or can (and should) businesses prepare for such situations?

Geschrieben von Ravindra Bhagwanani am in CEO Blog

Alliances

12 May 2017

Air Canada’s announcement to launch an own Frequent Flyer Program in 2020 did not come as true surprise, but marks nevertheless an important turning point in the industry. The spin-off of loyalty programs is dead. Well, it was never really alive.

Geschrieben von Ravindra Bhagwanani am in CEO Blog

Alliances

07 April 2017

The best days of airline alliances seem to be over, with other forms of cooperation models gaining importance in the airline industry. This might complicate things for frequent flyers, but doesn’t make them necessarily worse. And new challenges are on the horizon for loyalty managers.

Geschrieben von Ravindra Bhagwanani am in CEO Blog

19 January 2017

Some CRM basics might be well known. But not always they are executed by frontline staff, pointing to the huge industry issue between boardroom knowledge and delivery at customer touchpoints. A recent experience.

Geschrieben von Ravindra Bhagwanani am in CEO Blog

16 January 2017

Everybody knows that small attentions like a box of chocolate or a flower bouquet at the right time can have a great impact. Also companies can leverage the power of such soft factors to create positive customer experience, leading ultimately to loyalty.