Archives de l’auteur

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

QR C-class15 February 2018

Qatar Airways cut back on the benefits you get on upgrade tickets last week, raising the question why. It comes down to the basic point that if you decide to promise something to your customers, you should deliver it, too!

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

Investments05 September 2017

This year has already seen two major failures of spin-off FFPs, putting a likely end to what many claimed to be the big trend a few years ago. But some elements in the spin-off model might be worth to be kept with a slightly different approach.

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

ME302 August 2017

Well-designed loyalty programs should manage to increase revenues, through increasing revenues with existing customers and/or through reaching out to new customers. But many programs fail to do so – and might still be considered successful.

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

ME328 July 2017

The three big Gulf carriers find themselves, all of a sudden, in difficult conditions, although for very different reasons. As this is new territory for at least two of them, it will be interesting to watch what this will mean for their FFPs.