I’ve been passionate about aviation ever since I can remember and about FFPs ever since I started to think – yes, I am not one of these young bloggers, who were even not yet among us on 01 May 1981, when an idea of American Airlines was to change our world forever! So obviously I’ve tried to turn my passion into work.
12 May 2021
Various industry players put all their forces together to create the « new normal ». But if they succeed, this will come at the price of a considerably extended period of recovery. Customers though might only wish for a return to the old normal.
30 March 2021
Several voices claim that business travel will never return like before. If they were right, this would though also mean that loyalty programs with their traditional focus on business travellers are an outdated business model.
11 March 2021
The availability of data has never really been an issue for loyalty programs. But transforming that mass of data into a commercially exploitable good is a bigger challenge, which will though become critical in the months ahead.
02 February 2021
Norwegian’s announcement to suspend temporarily its Frequent Flyer Program comes as a shock to its members, but points to a dilemma many travel loyalty programs are facing these days. What is the best solution?
05 January 2021
While many travel loyalty programs allowed themselves getting involved in secondary battlefields like monetizing their currency in the past, 2021 will be the year to come back to the roots and to prove that they are actually able to create loyalty.
28 December 2020
Each of us knows this feeling of having dreams, mixing up fiction with reality. Such a dream reminded me of an issue I’ve never really understood for more than 20 years: Why don’t airlines use the loyalty currency to support all their internal business units?
17 November 2020
Although only a minority (23%) of Frequent Flyer Programs has opted for a revenue-based model on the accrual side so far, many of them are about to discover the inconveniences of such a system – or even the hidden danger.