I’ve been passionate about aviation ever since I can remember and about FFPs ever since I started to think – yes, I am not one of these young bloggers, who were even not yet among us on 01 May 1981, when an idea of American Airlines was to change our world forever! So obviously I’ve tried to turn my passion into work.
09 May 2022
My personal take was that the travel industry would use the downtime of Covid to reinvest in reconsidering certain CRM practices as this would have a long term impact on their business. A reality check shows, however, that my assumption was wrong.
26 February 2022
Usually, businesses are well advised to stay out of politics. But as things can’t be called usual anymore right now, the picture might be different this time. So, what to do with the members based in Russia we all have in our loyalty programs?
12 May 2021
Various industry players put all their forces together to create the « new normal ». But if they succeed, this will come at the price of a considerably extended period of recovery. Customers though might only wish for a return to the old normal.
30 March 2021
Several voices claim that business travel will never return like before. If they were right, this would though also mean that loyalty programs with their traditional focus on business travellers are an outdated business model.
11 March 2021
The availability of data has never really been an issue for loyalty programs. But transforming that mass of data into a commercially exploitable good is a bigger challenge, which will though become critical in the months ahead.