Blog du PDG

BLOG DU PDG


Comme grand voyageur et observateur du marché de longue date, notre gérant, Ravindra Bhagwanani, a également des opinions personnelles sur le marché des programmes de fidélisation. Lisez ses avis et expériences dans son blog (en anglais)!

Et si vous souhaitez réagir à quoi que ce soit, nous vous invitons à faire ainsi à travers notre page Facebook à tout moment !

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

 

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I’ve been passionate about aviation ever since I can remember and about FFPs ever since I started to think – yes, I am not one of these young bloggers, who were even not yet among us on 01 May 1981, when an idea of American Airlines was

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

Investments05 September 2017

This year has already seen two major failures of spin-off FFPs, putting a likely end to what many claimed to be the big trend a few years ago. But some elements in the spin-off model might be worth to be kept with a slightly different approach.

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

ME302 August 2017

Well-designed loyalty programs should manage to increase revenues, through increasing revenues with existing customers and/or through reaching out to new customers. But many programs fail to do so – and might still be considered successful.

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

ME328 July 2017

The three big Gulf carriers find themselves, all of a sudden, in difficult conditions, although for very different reasons. As this is new territory for at least two of them, it will be interesting to watch what this will mean for their FFPs.

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

LCC13 June 2017

Earlier this month, the latest low cost carrier, Level, took to the skies. It has opted to use the Iberia Plus program as loyalty product, underlining how different strategies at LCCs actually are. Its short-haul sibling Vueling, for instance, has an own program.

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

Beyond control31 May 2017

The best loyalty work sometimes evaporates in the blink of an eye if something goes wrong beyond the boundaries of the loyalty program as such. But is this really just fate or can (and should) businesses prepare for such situations?

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

Alliances

12 May 2017

Air Canada’s announcement to launch an own Frequent Flyer Program in 2020 did not come as true surprise, but marks nevertheless an important turning point in the industry. The spin-off of loyalty programs is dead. Well, it was never really alive.