Blog du PDG

BLOG DU PDG


Comme grand voyageur et observateur du marché de longue date, notre gérant, Ravindra Bhagwanani, a également des opinions personnelles sur le marché des programmes de fidélisation. Lisez ses avis et expériences dans son blog (en anglais)!

Et si vous souhaitez réagir à quoi que ce soit, nous vous invitons à faire ainsi à travers notre page Facebook à tout moment !

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

19 January 2017

Some CRM basics might be well known. But not always they are executed by frontline staff, pointing to the huge industry issue between boardroom knowledge and delivery at customer touchpoints. A recent experience.

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

16 January 2017

Everybody knows that small attentions like a box of chocolate or a flower bouquet at the right time can have a great impact. Also companies can leverage the power of such soft factors to create positive customer experience, leading ultimately to loyalty.

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

CRM

14 November 2016

No doubt that fraud is one of the burning issues for many travel loyalty programs. But before looking into remedies, it is worth understanding what fraud is all about since there is a lot of confusion about this point, created often by self-proclaimed specialists.

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

CRM

28 September 2016

No doubt, loyal customers are as important to hotels as to airlines. But hotels might make it unnecessarily difficult for their customers, undermining the whole concept of traditional hotel loyalty in face of changing market conditions.

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

CRM

26 April 2016

The airline business is too complex for any individual as that you could check all aspects. That’s why I tend to believe in the basics being delivered and focus on understanding the things one should not take for granted. That is a mistake, as my experience as Privilege Club member of Qatar Airways has shown.

Ecrit par Ravindra Bhagwanani sur . Publié dans CEO Blog

CRM

29 February 2016

The other day I wanted to talk to an airline while booking a flight. You guess the story, don’t you? Yes, I’ve ended up booking with a different airline. A case study into the negative impact on loyalty if airlines cut costs at the wrong end.